Male Flixxx Does It Again.

June 15th, 2005, Los Angeles – After months of ongoing research into its consumer base and affiliate network and intensive product development, Maleflixxx announced today that it will roll out a series of groundbreaking innovations on its flagship site, maleflixxx.tv, and its worldwide network of sites. The first of these changes will go live during the week of June 20th.

“Maleflixxx believes that to truly be a premium site in this age of information immediacy, you must offer your customers exactly what they want. Our site has always set the standard for ease of use. We are now ready to raise the bar even higher,” said Eric Johnson, President of Sureflix Digital Distribution, operators of Maleflixxx, about the company’s planned roll-out. “Our team of developers has spent the past several months creating and refining these new innovations.”

Innovations coming to the Maleflixxx network include:

• Expansion of the multilingual network
• A unique, personalized navigation system
• An innovative new Affiliate Program
• Exciting new studio promotional programs
• Technical innovations that will set a new standard for speed and security
• Interactive, user-driven content

“Maleflixxx follows an iterative approach to site design. Small, frequent changes allow our company to be adaptive to industry and consumer requirements. As an organization, Maleflixxx is committed to listening to its consumers and business partners and using that information to create the ultimate site for gay erotic content,” states Eric Johnson.

With its leading investment in research and development, unique strengths in technical innovation and site design, and superior marketing know-how, Maleflixxx is the category leader with a unique ability to consistently address the future of the gay video-on-demand market.

For more information, please contact:
Mary Gillis
Email: questions@maleflixxx.tv
Tel: 416 703-8186

Background Information:

Sureflix Digital Distribution Inc. is the world's leading supplier of gay adult programming. Sureflix operate the world's largest network of gay pay-per-view VOD Websites, including its flagship site, www.maleflixxx.tv, as well as its own gay erotic television channel in Canada, Maleflixxx Television.

Sureflix represents most of the top gay production studios in the various worldwide television broadcast markets, as well as the various Internet VOD markets. The organization’s claim to fame is not only its in-depth knowledge of gay adult programming, but also its VOD technology and gay marketing expertise, which is second to none.

Please take a moment to visit our flagship site: www.maleflixxx.tv.