| Advertising Revenue Service Acquires
Traffic Dude
Las Vegas, NV - July 25, 2003 – Innovative Ideas International, Ltd.,
d/b/a Advertising
Revenue Service, is pleased to announce the acquisition of Traffic
Dude, LLC, a full service advertising management and media services
company. The acquisition is scheduled to close in the final quarter of
2003.
Innovative Ideas shall acquire Traffic Dude’s business assets so that
the Traffic Dude team can be fully engaged and focused on the management of
paid advertising sales and related media buying services on behalf of its
clientele.
Traffic Dude will continue to manage existing banner sales, PPC
advertising accounts, and business development consulting services. The
reorganized group will also support larger scale advertising inventories on
behalf of both Innovative Ideas and its robust network of media buyers and
publishers.
As a managed services group, Traffic Dude has had the pleasure of
working with a diverse network of adult portals to handle ad sales, ranging
from the consumer division of YNOT Network to Sex.com, New Frontier Media
and others over the past three years. On the media sales side, the Traffic
Dude team has implemented millions of dollars worth of targeted campaigns on
behalf of small and large adult web firms alike.
As explained by Traffic Dude president Scott Rabinowitz, “By
functioning as part of Innovative Ideas’ new media services team, we will
immediately be able to offer enhanced value to our clients and vendors.
Innovative Ideas has mastered the automation of traffic management through
its affiliate programs and will allow us to expand the variety of services
we provide to meet the demands of our rapidly changing industry.”
For more information, please visit the company web sites at http://www.advertisingrevenueservice.com
and http://www.trafficdude.com
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